Browse Author: jamil mozmader

A Passionate Marketer exploring World of Digital Technology to help businesses promote their products online

Seven levers of sales and marketing performance

Seven levers of sales and marketing performance that drives sales growth and deliver sustainable competitive advantage

  1. Profiling and segmentation
  2. Differentiated brand strategies per customer segment
  3. Customer-weighted portfolio value
  4. Customer-centric selling
  5. Optimised targeting implementation
  6. Optimised territory structure
  7. Performance monitoring and incentives

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